Request pdf on aug 1, 2005, stuart fitzgerald and others published strategies for e businesscreating value through electronic and mobile commerce, t. To complete your curiosity, we offer the favorite strategies for e business creating value through electronic. Jelassi and enders defined ebusiness as the use of electronic means to conduct an organizations business internally andor externally. Jsma 2,1 76 journal of strategy and management vol.
Albrecht enders, ebook, ebusiness, english, nxb prentice hall, sach pdf, tawfik jelassi. Choosing the appropriate strategy for interaction with suppliers 11. Tawfik jelassi, albrecht endersstrategies for ebusiness. Tawfik jelassi and albrecht enders, strategies for e business. As is the case with all technologies, small businesses are slower than large ones to adopt new icts. In this book, authors provide latest results of scientific research projects within the area of e business. What are enterprise applications and how do they relate to ebusiness strategies and applications section 1. E commerce aims to gather revenue streams using the world wide web or the internet to build and nurture relationships with clients and partners and to improve efficiency. An introduction to biotechnology these e primers are also available online at and the primers are brought to you by undp apdip, which seeks to create an ict. Internetbased ebased ebusiness r f fi t t th bilit t hreasons for firms to create the ability to exchange transactions over the internet the internet is a publicly accessible network with fewthe internet is a publicly accessible network with few. Toexamine marketing, payment, security and legal issues that affect ebusinesses. Strategic renewal in retail com panies by means of social e commerce.
Challenges of the implementation of ebusiness strategy, by. Theoretical framework of ebusiness competitiveness. E business e business is the largest emerging trend in business today. Ebusinesses that have the ability to sell, trade, barter and transact over the web can be considered ecommerce businesses. What are the main ideas of e business strategy and how to align it to meet strategic goals section 1. Creating value through electronic and mobile commerce. The central role of grouping in e business is such that businesses need to consider the concept of the virtual organisation, and the implications of strategy formulation and delivery not only within an organisation, but also across the grouping that make the virtual organisation. While e business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, is a subset of an overall e business strategy.
Creating value through electronic and mobile commerce concepts and cases 3rd edition by jelassi, tawfik and a great selection of related books, art and collectibles available now at. Technological challenges of conducting business on the world wide web, innovative business models in electronic commerce, digital platforms of business to customer and business to business trade, guidelines for website usability, internet marketing and advertising, search engine optimization and search engine marketing for profitability, web. The first category is the business toconsumer b2c segment, which includes the popular, wall streetfriendly businesses like amazon, e trade, etc. Creating value through electronic and mobile commerce, by taw. This cited by count includes citations to the following articles in scholar. It builds awareness and sharpens students analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the. Tointroduce various business models used on the web. Thecrec centerfor researchin electronic commerce at the universityof texashas developed a conceptual framework for how the internet economy works. The ones marked may be different from the article in the profile. Ict, ebusiness and smes executive summary information and communication technology ict connectivity pcs and internet is very widespread in businesses of all sizes. The converging business models of internet and bricksand. Creating value through electronic and mobile commerce concept and cases tawfik jelassi, albrecht enders isbn.
Simply login with an existing social login for instant online access to ebusiness and hundreds of other essential business management techniques completely free. When problems arise, the e business champion must consider. Tawfik jelassi is professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. E business state of the art of ict based challenges and solutions. The process of business model construction is part of business strategy and the design of organizational structures. The difference between the business model, framework and. Challenges of information and communication technology usage in e business systems, a proposal for brand analysis with opinion mining, customers online interaction experiences with fashion brands. The transition to an e business requires the creation of a technical infrastructure that is integrated and seamless in relation to the business users both internal and external. Toexplore the advantages and disadvantages of creating an online business. Estrategy to ebusiness it requires in addition to this a. Choosing the appropriate strategy for the internal organisation of e business activities 10. It also covers setting up of e business and its management and technomanagerial aspects of running e business. Strategies for e business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e business without the hype.
This chapter outlines the important of ebusiness in todays world and how one thinks it affects decision making. Creating value through electronic and mobile commerce tawfik jelassi, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Dr ailsa kolsaker value and strategy strategic concepts and theories in the context of e business user motivations concept of value in the new economy value creation using value to create competitive advantage strategy and the internet by michael porter 2001 e commerce application turban et al, 2006 business motivations. Analyze how basic business functions apply to an electronic business 5. Discuss the evolution of the internet and the world wide web 2. Examine the electronicbusiness e business environment notes. According to the united nations educational, scientific and cultural organization unesco, the world trade of creative goods and services was more than doubled from 2002 to 2011. Strategies for ebusiness is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e business without the hype. A version of this article was previously published in strategies for e business. The movement into e business is dramatically changing the way people buy and sell. Pros and cons in customer relationship management 351 e business can comprise a range of functions and services, ranging from the development of intranets and extranets to e service, the provision of services and tasks over the internet by application service providers.
Jelassi and others published strategies for ebusiness. In particular, the book offers readers an insight into how organisations can build an effective e business venture using a mix of resources and capabilities. In scientific literature, there is not worded definition of e. Concepts and context with illustrative examples of ebusiness and ecommerce in education. The feedback from the market is decisive rather than an executive vision.
This section contains free e books and guides on e business, some of the resources in this section can be viewed online and some of them can be downloaded. Social e commerce is a new business strategy and is used to pursue strategic renewal in re tail companies. E business presentation, illustration the information demands at the different stakeholders for an egyptian web site for food ordering. Extending the boundaries of multichannel retailing at paybox. Strategies for ebusiness we work with leading authors to develop the strongest educational materials in business, br. They specifically emphasized the inclusion in their definition of internal e business activities, including the linking of an organizations employees with each other through an intranet to improve information sharing, facilitate knowledge. Ideal for mba students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original realworld case studies to link e business to overall corporate strategy. A business model describes the rationale of how an organization creates, delivers, and captures value economic, social, or other forms of value. Creating value through electronic and mobile commerce concept and cases by tawfik jelassi and albrecht enders and a great selection of related books, art and collectibles available now at. Tawfik jelassi, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france albrecht enders, dr albrecht enders is assistant professor of strategic management at the university of nuremberg in germany. It is based on rigorous and timeproven concepts from the field of strategic management, which were adapted to the specific context of e business. Here we have given the solution of the history of ebusiness as in where did it all started and the current state of e business.
Why are so many businesspersons, entrepreneurs, and investors being seduced,given that the internet is insecure. By addressing the central issues in ebusiness that emerge at the intersection of strategic management and entrepreneurship, we hope to contribute to theory development in both. Strategies for e business 2005 financial timesprentice hall harlow, england. An ebusiness is defined as a company that has an online presence. Creating value through electronic and mobile commerce concepts and cases, 3e view larger cover tawfik jelassi, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. The execution of the business interaction model is expected to place us in a position to clearly identify and apply values that can be quantified to the four issues discussed above, the net result of which is the formulated ebusiness strategy itself. This book provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies. In the onetomany hierarchical information flow that characterized the industrial age, information flowed one way, from the producer to the consumers. What are typical examples of e business applications in terms of c2b, b2b, and other common business strategies section 1.
The concept of strategy was introduced to the e business domain after the dotcom. Jelassi and enders 2009 identified the e business strategy framework, which suggested that organisations should undertake e business strategy options based on the created value of implementing such options. Ecommerce and ebusiness wikibooks, open books for an open. Jelassi and enders defined e business as the use of. Pdf on the last decade the integration of e business into organizations has increased, but there are still difficulties during this process. The second is the business to business b2b segment, which is in creasingly overshadowing the b2c segment and includes such names as chemtex and auto exchange. Jelassi and others published strategies for e business. Competitiveness is being analyzed at different levels of abstraction. Tawfik jelassi, professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. E commerce and e business metadata this file contains additional information such as exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. The internet economy is a broader concept than e commerce and ebusiness. E business could be define as buying an selling of goods and services, servicing customers, collaborating with business partners, conducting e learning and conducting electronic transactions in the business. To complete your curiosity, we offer the favorite strategies for e business creating value through. Strategic renewal in retail com panies by means of social.
He is also adjunct professor of technology management at insead fontainebleau. Creating value through electronic and mobile commerce concepts and cases, 3 e. This framework serves as a comprehensive basis for e business strategy formulation. More important, what are the implications for security when an enterprises. Creating value through electronic and mobile commerce tawfik jelassi, professor of e business and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Introduction to ebusiness management and strategy colin combe amsterdam boston heidelberg london new york oxford paris san diego san francisco singapore sydney tokyo butterworthheinemann is an imprint of elsevier. Free e business books download ebooks online textbooks. How have the organisations business andor supply chain management practices.
Exploiting opportunities of new market spaces in e business 8. An analysis of e business research topics semen son turan asst. E commerce produced a big change in retail business too. Module module applicationsapplicationsapplications. Creating and capturing value through e business strategies. Maison laprise developed its e business in three stagesfirst, by posting an information web site, then by integrating a search engine, and, finally, by developing a transactional site so clients could purchase products online. Creating value through electronic and mobile commerce by professor tawfik jelassi tawfik jelassi and professor albrecht enders albrecht enders. Creating value through electronic and mobile commerce, second edition, london. Albrecht enders, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france. Albrecht enders, professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et. Thus the essence of a business model is that it defines the manner by which the business enterprise delivers value to customers. And an explanatory investigation four case studies with specific industry. Ebusiness strategy formulation entails an internal and external analysis to identify swot strengths, weakness, opportunities and threats.
Focus on two aspects of their business model, preferably one upstream facing and one downstream facing such as the use of e procurement, e marketing or e scm and write a report addressing the following. The choice organizations face in technically transitioning to support an e business is one of repair or replace. Strategies for ebusiness provides realistic and compact coverage of the key concepts linking strategy and e business, illustrated by original case studies ideal for mba students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original realworld case studies to link e business to overall corporate strategy. The internet economy is a broader concept than e commerce and e business. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Potential small business benefits and firm and sectorspecific strategies. E business free download as powerpoint presentation.
Facilitating cultural and creative industries to engage. E commerce business models, business strategy for e commerce, business plan for e commerce, building an e commerce site, e commerce design architecture, e commerce. Strategic management coursework amazon business marketing bibliographies in harvard style. The combination of a companys policy, operations, technology. Assessment of businesstobusiness b2b emarketplaces. Business is no longer a one for all concept, that concept is being replaced by a consumer economy that is driven by choice. Due to its interdisciplinary nature and its pace in penetrating into various facets of everyday activities, e business has become an increasingly popular topic over the last two decades. The implementation of e commerce gave a lot of benefits for. This version is published with the kind permission of pearson education limited. Jelassi, enders 2005 extensively described the users understanding of the value. Well, when you are really dying of strategies for e business creating value through electronic and. The rights of tawfik jelassi and albrecht enders to be identified as authors of this work have been asserted by them. Tawfik jelassi is professor of ebusiness and information technology at the school of international management at ecole nationale des ponts et chaussees, paris, france.
1152 1492 113 1411 391 763 519 109 1066 1328 990 1392 1168 1300 1437 725 1469 262 289 1128 250 14 552 357 311 538 664 934 58 691 1028